Marketing management : an innovative approach / by Arcadio Jeffrey Perida

By:

Perida, Arcadio Jeffrey [author]

Material type: Text

TextAnalytics: Show analyticsImus, Cavite : EduHeart Book Publishing, 2024Description: viii, 144 pages : illustrations (black and white) ; 24 cmISBN:

9786214930784

Subject(s):

LOC classification:

HF5415.13 P44 2024

Contents:

Unit 1: Marketing Management -- Unit 2: Strategic marketing management -- Unit 3: Innovation and value creation -- Unit 4: Digital marketing strategies -- Unit 5: Global marketing management -- Unit 6: Marketing decision-making -- Unite 7: Marketing metrics and analytics -- Unite 8: Emerging trends in marketing management

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Barcode
Books	Philippine Christian University Manila College - Filipiniana	College	HF5415.13 P44 2024 (Browse shelf(Opens below))	1	Available	7038

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Previous	HF1121 F63 2023 Methods of research in business education / Marivic Francisco Flores	HF 5381 M18 2023 Professional development : a guide to career success /	HF5415.13 L21 2024 Marketing research with R and Python /	HF5415.13 P44 2024 Marketing management : an innovative approach /	HF5547 Sa13 2021 Administrative office management /	HF5548.4 M37 2021 Statistics for business and management / Matt Martin	HF5549 Ab11 2024 Advanced human resource management : for private and government institutions /	Next