Marketing management : (Record no. 167390)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01223nam a22002417a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240918131336.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240918b ph ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9786214930784 |
| Qualifying information | pbk. |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | PH-MaPCU |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.13 |
| Item number | P44 2024 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Perida, Arcadio Jeffrey |
| Relator term | author |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing management : |
| Remainder of title | an innovative approach / |
| Statement of responsibility, etc. | by Arcadio Jeffrey Perida |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Imus, Cavite : |
| Name of producer, publisher, distributor, manufacturer | EduHeart Book Publishing, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2024. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | viii, 144 pages : |
| Other physical details | illustrations (black and white) ; |
| Dimensions | 24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes references |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Unit 1: Marketing Management -- Unit 2: Strategic marketing management -- Unit 3: Innovation and value creation -- Unit 4: Digital marketing strategies -- Unit 5: Global marketing management -- Unit 6: Marketing decision-making -- Unite 7: Marketing metrics and analytics -- Unite 8: Emerging trends in marketing management |
| 524 ## - PREFERRED CITATION OF DESCRIBED MATERIALS NOTE | |
| Preferred citation of described materials note | Perida, Arcadio Jeffrey. (2024). Marketing management : an innovative approach. EduHeart Book Publishing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Digital marketing |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| College | Philippine Christian University Manila | College - Filipiniana | 09/18/2024 | HF5415.13 P44 2024 | 7038 | 09/18/2024 | 1 | Books |