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Marketing management : an innovative approach /

Perida, Arcadio Jeffrey

Marketing management : an innovative approach / by Arcadio Jeffrey Perida - viii, 144 pages : illustrations (black and white) ; 24 cm.

Includes references

Unit 1: Marketing Management -- Unit 2: Strategic marketing management -- Unit 3: Innovation and value creation -- Unit 4: Digital marketing strategies -- Unit 5: Global marketing management -- Unit 6: Marketing decision-making -- Unite 7: Marketing metrics and analytics -- Unite 8: Emerging trends in marketing management

Perida, Arcadio Jeffrey. (2024). Marketing management : an innovative approach. EduHeart Book Publishing.

ISBN: 9786214930784

Subjects--Topical Terms:
Marketing
Digital marketing

LC Class. No.: HF5415.13 / P44 2024

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Marketing management : an innovative approach /

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