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Marketing management : an innovative approach / by Arcadio Jeffrey Perida

By: Material type: TextTextAnalytics: Show analyticsImus, Cavite : EduHeart Book Publishing, 2024Description: viii, 144 pages : illustrations (black and white) ; 24 cmISBN:
  • 9786214930784
Subject(s): LOC classification:
  • HF5415.13 P44 2024
Contents:
Unit 1: Marketing Management -- Unit 2: Strategic marketing management -- Unit 3: Innovation and value creation -- Unit 4: Digital marketing strategies -- Unit 5: Global marketing management -- Unit 6: Marketing decision-making -- Unite 7: Marketing metrics and analytics -- Unite 8: Emerging trends in marketing management
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Item type Current library Collection Call number Copy number Status Barcode
Books Books Philippine Christian University Manila College - Filipiniana College HF5415.13 P44 2024 (Browse shelf(Opens below)) 1 Available 7038

Includes references

Unit 1: Marketing Management -- Unit 2: Strategic marketing management -- Unit 3: Innovation and value creation -- Unit 4: Digital marketing strategies -- Unit 5: Global marketing management -- Unit 6: Marketing decision-making -- Unite 7: Marketing metrics and analytics -- Unite 8: Emerging trends in marketing management

Perida, Arcadio Jeffrey. (2024). Marketing management : an innovative approach. EduHeart Book Publishing.

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