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Marketing management / by Dawn Iacobucci

By: Material type: TextTextAnalytics: Show analyticsPublication details: Boston, MA: Cengage, 2022.Edition: SixthDescription: xiii, 333 pages: color illustrations; 26 cmISBN:
  • 9780357635087
Subject(s): LOC classification:
  • HF5415.13 Ia11 2022
Contents:
Part 1: Marketing strategy -- Part 2: Product positioning -- Part 3: Positioning via price, place, and promotion -- Part 4: Positioning: assessment through the customer lens -- Part 5: Capstone
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Item type Current library Collection Call number Copy number Status Barcode
Books Books Philippine Christian University Manila MBA/MM Graduate School HF5415.13 Ia11 2022 (Browse shelf(Opens below)) 1 Available 53548

Includes index.

Part 1: Marketing strategy -- Part 2: Product positioning -- Part 3: Positioning via price, place, and promotion -- Part 4: Positioning: assessment through the customer lens -- Part 5: Capstone

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