Marketing management / (Record no. 7595)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01007nam a22002417a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20231114160316.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 231114b ph ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780357635087 |
| Qualifying information | paperback |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | PCUS |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.13 |
| Item number | Ia11 2022 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Iacobucci, Dawn |
| Relator term | author |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing management / |
| Statement of responsibility, etc. | by Dawn Iacobucci |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Sixth |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Boston, MA: |
| Name of publisher, distributor, etc. | Cengage, |
| Date of publication, distribution, etc. | 2022. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiii, 333 pages: |
| Other physical details | color illustrations; |
| Dimensions | 26 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part 1: Marketing strategy -- Part 2: Product positioning -- Part 3: Positioning via price, place, and promotion -- Part 4: Positioning: assessment through the customer lens -- Part 5: Capstone |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing gestion |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing management |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Graduate School | Philippine Christian University Manila | MBA/MM | 09/29/2023 | HF5415.13 Ia11 2022 | 53548 | 11/14/2023 | 1 | Books |