Marketing management /
Iacobucci, Dawn
Marketing management / by Dawn Iacobucci - Sixth - Boston, MA: Cengage, 2022. - xiii, 333 pages: color illustrations; 26 cm.
Includes index.
Part 1: Marketing strategy -- Part 2: Product positioning -- Part 3: Positioning via price, place, and promotion -- Part 4: Positioning: assessment through the customer lens -- Part 5: Capstone
9780357635087
Marketing gestion
Marketing management
HF5415.13 / Ia11 2022
Marketing management / by Dawn Iacobucci - Sixth - Boston, MA: Cengage, 2022. - xiii, 333 pages: color illustrations; 26 cm.
Includes index.
Part 1: Marketing strategy -- Part 2: Product positioning -- Part 3: Positioning via price, place, and promotion -- Part 4: Positioning: assessment through the customer lens -- Part 5: Capstone
9780357635087
Marketing gestion
Marketing management
HF5415.13 / Ia11 2022