Tourism marketing Maricel Gatchalian-Bandilla
Material type:
TextPublication details: Manila, PH : Rex Book Store, 2015.Edition: 2015 editionDescription: x, 224 pages : 25 cmISBN: - 9789712371196
- 910 B215t 2015
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| 910 B215t 2015 Tourism marketing | 910 B215t 2015 Tourism marketing | 910 B215t 2015 Tourism marketing | 910 B215t 2015 Tourism marketing | 910 C812 2020 Quality service management in tourism and hospitality / | 910 C812 2020 Quality service management in tourism and hospitality / | 910 C812 2020 Quality service management in tourism and hospitality / |
Includes bibliographical references and indexes
Chapter 1: Tourism marketing -- Chapter 2: The tourist market and segmentation -- Chapter 3: Tourism and consumer behavior -- Chapter 4: Tourism marketing and the communication process -- Chapter 5: The tourism product -- Chapter 6: Pricing in tourism -- Chapter 7: Tourism promotions I -- Chapter 8: Tourism promotions II -- Chapter 9: Distribution channels in the tourism industry -- Chapter 10: Digital marketing -- Chapter 11: Relationship marketing -- Chapter 12: Destination branding and marketing -- Chapter 13: The marketing plan -- Chapter 14: What awaits the tourism graduate? -- Chapter 15: Tourism marketing and its future.
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