Tourism marketing
Bandilla, Maricel Gatchalian
Tourism marketing Maricel Gatchalian-Bandilla - 2015 edition - Manila, PH : Rex Book Store, 2015. - x, 224 pages : 25 cm.
Includes bibliographical references and indexes
Chapter 1: Tourism marketing -- Chapter 2: The tourist market and segmentation -- Chapter 3: Tourism and consumer behavior -- Chapter 4: Tourism marketing and the communication process -- Chapter 5: The tourism product -- Chapter 6: Pricing in tourism -- Chapter 7: Tourism promotions I -- Chapter 8: Tourism promotions II -- Chapter 9: Distribution channels in the tourism industry -- Chapter 10: Digital marketing -- Chapter 11: Relationship marketing -- Chapter 12: Destination branding and marketing -- Chapter 13: The marketing plan -- Chapter 14: What awaits the tourism graduate? -- Chapter 15: Tourism marketing and its future.
9789712371196
Tourism
Marketing
910 / B215t 2015
Tourism marketing Maricel Gatchalian-Bandilla - 2015 edition - Manila, PH : Rex Book Store, 2015. - x, 224 pages : 25 cm.
Includes bibliographical references and indexes
Chapter 1: Tourism marketing -- Chapter 2: The tourist market and segmentation -- Chapter 3: Tourism and consumer behavior -- Chapter 4: Tourism marketing and the communication process -- Chapter 5: The tourism product -- Chapter 6: Pricing in tourism -- Chapter 7: Tourism promotions I -- Chapter 8: Tourism promotions II -- Chapter 9: Distribution channels in the tourism industry -- Chapter 10: Digital marketing -- Chapter 11: Relationship marketing -- Chapter 12: Destination branding and marketing -- Chapter 13: The marketing plan -- Chapter 14: What awaits the tourism graduate? -- Chapter 15: Tourism marketing and its future.
9789712371196
Tourism
Marketing
910 / B215t 2015