Tourism marketing (Record no. 677)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01380nam a22002537a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 00269531 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | PCUS |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20221202151547.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190711t xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789712371196 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | PCUS |
| Transcribing agency | |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 910 |
| Item number | B215t 2015 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Bandilla, Maricel Gatchalian |
| 245 ## - TITLE STATEMENT | |
| Title | Tourism marketing |
| Statement of responsibility, etc. | Maricel Gatchalian-Bandilla |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2015 edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Manila, PH : |
| Name of publisher, distributor, etc. | Rex Book Store, |
| Date of publication, distribution, etc. | 2015. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | x, 224 pages : |
| Other physical details | 25 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and indexes |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Chapter 1: Tourism marketing -- Chapter 2: The tourist market and segmentation -- Chapter 3: Tourism and consumer behavior -- Chapter 4: Tourism marketing and the communication process -- Chapter 5: The tourism product -- Chapter 6: Pricing in tourism -- Chapter 7: Tourism promotions I -- Chapter 8: Tourism promotions II -- Chapter 9: Distribution channels in the tourism industry -- Chapter 10: Digital marketing -- Chapter 11: Relationship marketing -- Chapter 12: Destination branding and marketing -- Chapter 13: The marketing plan -- Chapter 14: What awaits the tourism graduate? -- Chapter 15: Tourism marketing and its future. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Tourism |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Classification part | 910 |
| Item part | B215t 2015 |
| Call number prefix | SHS FIL. |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type | Total Checkouts |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Philippine Christian University Manila | Philippine Christian University Manila | Purchased | 910 B215t 2015 | 307 | 12/02/2020 | 1 | 12/02/2020 | Books | ||||||
| Dewey Decimal Classification | Philippine Christian University Manila | Philippine Christian University Manila | Purchased | 910 B215t 2015 | 308 | 12/02/2022 | 2 | 12/02/2020 | Books | ||||||
| Dewey Decimal Classification | Philippine Christian University Manila | Philippine Christian University Manila | Purchased | 910 B215t 2015 | 309 | 12/02/2022 | 3 | 12/02/2020 | Books | ||||||
| Dewey Decimal Classification | Philippine Christian University Manila | Philippine Christian University Manila | Purchased | 910 B215t 2015 | 310 | 12/02/2022 | 4 | 12/02/2020 | Books | ||||||
| Dewey Decimal Classification | Philippine Christian University Manila | Philippine Christian University Manila | Purchased | 910 B215t 2015 | 311 | 12/02/2022 | 5 | 12/02/2020 | Books |