Tourism and hospitality marketing / John Paul G. Buenaventura, and Liberty Buenaventura-Gutierrez
Material type:
TextPublication details: Manila, Philippines : Mindshapers Co. Inc. 2022Description: x, 212 pages : illustrations ; 25 cmISBN: - 9786214063437
- G155.75 B92 2022
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Philippine Christian University Manila College - Filipiniana | G155.75 B92 2022 (Browse shelf(Opens below)) | 2 | Available | 54390 | ||
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Philippine Christian University Manila College - Filipiniana | G155.75 B92 2022 (Browse shelf(Opens below)) | 3 | Available | 54391 | ||
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Philippine Christian University Manila Filipiniana | College | G155.75 B92 2022 (Browse shelf(Opens below)) | 1 | Available | 53038 |
Browsing Philippine Christian University Manila shelves, Shelving location: Filipiniana, Collection: College Close shelf browser (Hides shelf browser)
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| G155 H56 2021 Tour and travel management / | G155.75 B13 2021 Tourism and hospitality marketing / | G155.75 B13 2021 Tourism and hospitality marketing / | G155.75 B92 2022 Tourism and hospitality marketing / | G156.5 C11 2021 Heritage tourism / | G156.5 C11 2021 Heritage tourism / | G156.5 L62 2013 Ecotourism : with tourism planning and development essentials / |
Includes bibliographical references
Chapter 1 Introduction to marketing -- Chapter 2 Hospitality services marketing -- Chapter 3 Hospitality marketing mix -- Chapter 4 Product service mix -- Chapter 5 Price mix -- Chapter 6 Promotion mix -- Chapter 7 Place mix-channel of distribution -- Chapter 8 Marketing plan -- Chapter 9 Strategic marketing and tactical marketing -- Chapter 10 Market opportunity and consumer analysis -- Chapter 11 Consumer behavior -- Chapter 12 Customer relationship development strategies -- Chapter 13 Marketing research and environment -- Chapter 14 Market segmentation -- Chapter 15 Tourism marketing.
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