Tourism and hospitality marketing /
Buenaventura, John Paul G. MBA
Tourism and hospitality marketing / John Paul G. Buenaventura, and Liberty Buenaventura-Gutierrez - Manila, Philippines : Mindshapers Co. Inc. 2022 - x, 212 pages : illustrations ; 25 cm.
Includes bibliographical references
Chapter 1 Introduction to marketing -- Chapter 2 Hospitality services marketing -- Chapter 3 Hospitality marketing mix -- Chapter 4 Product service mix -- Chapter 5 Price mix -- Chapter 6 Promotion mix -- Chapter 7 Place mix-channel of distribution -- Chapter 8 Marketing plan -- Chapter 9 Strategic marketing and tactical marketing -- Chapter 10 Market opportunity and consumer analysis -- Chapter 11 Consumer behavior -- Chapter 12 Customer relationship development strategies -- Chapter 13 Marketing research and environment -- Chapter 14 Market segmentation -- Chapter 15 Tourism marketing.
9786214063437
Tourism --Marketing
G155.75 / B92 2022
Tourism and hospitality marketing / John Paul G. Buenaventura, and Liberty Buenaventura-Gutierrez - Manila, Philippines : Mindshapers Co. Inc. 2022 - x, 212 pages : illustrations ; 25 cm.
Includes bibliographical references
Chapter 1 Introduction to marketing -- Chapter 2 Hospitality services marketing -- Chapter 3 Hospitality marketing mix -- Chapter 4 Product service mix -- Chapter 5 Price mix -- Chapter 6 Promotion mix -- Chapter 7 Place mix-channel of distribution -- Chapter 8 Marketing plan -- Chapter 9 Strategic marketing and tactical marketing -- Chapter 10 Market opportunity and consumer analysis -- Chapter 11 Consumer behavior -- Chapter 12 Customer relationship development strategies -- Chapter 13 Marketing research and environment -- Chapter 14 Market segmentation -- Chapter 15 Tourism marketing.
9786214063437
Tourism --Marketing
G155.75 / B92 2022