Tourism and hospitality marketing / (Record no. 6033)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01393nam a22002177a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230322140043.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230322b ph ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9786214063437 |
| Qualifying information | pbk. |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | PCUS |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | G155.75 |
| Item number | B92 2022 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Buenaventura, John Paul G. |
| Titles and words associated with a name | MBA |
| 245 10 - TITLE STATEMENT | |
| Title | Tourism and hospitality marketing / |
| Statement of responsibility, etc. | John Paul G. Buenaventura, and Liberty Buenaventura-Gutierrez |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Manila, Philippines : |
| Name of publisher, distributor, etc. | Mindshapers Co. Inc. |
| Date of publication, distribution, etc. | 2022 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | x, 212 pages : |
| Other physical details | illustrations ; |
| Dimensions | 25 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Chapter 1 Introduction to marketing -- Chapter 2 Hospitality services marketing -- Chapter 3 Hospitality marketing mix -- Chapter 4 Product service mix -- Chapter 5 Price mix -- Chapter 6 Promotion mix -- Chapter 7 Place mix-channel of distribution -- Chapter 8 Marketing plan -- Chapter 9 Strategic marketing and tactical marketing -- Chapter 10 Market opportunity and consumer analysis -- Chapter 11 Consumer behavior -- Chapter 12 Customer relationship development strategies -- Chapter 13 Marketing research and environment -- Chapter 14 Market segmentation -- Chapter 15 Tourism marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Tourism |
| Form subdivision | Marketing |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Buenaventura-Gutierrez, Liberty |
| Titles and other words associated with a name | MBA |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| College | Philippine Christian University Manila | Filipiniana | 02/21/2023 | G155.75 B92 2022 | 53038 | 03/22/2023 | 1 | Books | |||||
| Philippine Christian University Manila | College - Filipiniana | 10/03/2024 | G155.75 B92 2022 | 54390 | 10/03/2024 | 2 | Books | ||||||
| Philippine Christian University Manila | College - Filipiniana | 10/03/2024 | G155.75 B92 2022 | 54391 | 10/03/2024 | 3 | Books |