Tourism and hospitality marketing / John Paul G. Buenaventura, and Liberty Buenaventura-Gutierrez
Material type:
TextPublication details: Manila, Philippines : Mindshapers Co. Inc. 2022Description: x, 212 pages : illustrations ; 25 cmISBN: - 9786214063437
- G155.75 B92 2022
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Philippine Christian University Manila College - Filipiniana | G155.75 B92 2022 (Browse shelf(Opens below)) | 2 | Available | 54390 | ||
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Philippine Christian University Manila College - Filipiniana | G155.75 B92 2022 (Browse shelf(Opens below)) | 3 | Available | 54391 | ||
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Philippine Christian University Manila Filipiniana | College | G155.75 B92 2022 (Browse shelf(Opens below)) | 1 | Available | 53038 |
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No cover image available | No cover image available | ||
| G155 Sa23 2023 Sustainable tourism / | G 155 S3 2006 Tour guiding as a profession / | G155 T17 2023 Practicum manual : for tourism and hospitality management / | G155.75 B92 2022 Tourism and hospitality marketing / | G155.75 B92 2022 Tourism and hospitality marketing / | G 278 C87 1966 <The> Isles of the West : early Spanish voyages to the Philippines, 1521-1564 | G 420 M2 P5 1962 Magellan's voyage around the world : three contemporary accounts. |
Includes bibliographical references
Chapter 1 Introduction to marketing -- Chapter 2 Hospitality services marketing -- Chapter 3 Hospitality marketing mix -- Chapter 4 Product service mix -- Chapter 5 Price mix -- Chapter 6 Promotion mix -- Chapter 7 Place mix-channel of distribution -- Chapter 8 Marketing plan -- Chapter 9 Strategic marketing and tactical marketing -- Chapter 10 Market opportunity and consumer analysis -- Chapter 11 Consumer behavior -- Chapter 12 Customer relationship development strategies -- Chapter 13 Marketing research and environment -- Chapter 14 Market segmentation -- Chapter 15 Tourism marketing.
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