Business-to-business marketing / Angelita Ong C. Serrano
Material type:
TextPublication details: Manila, PH : Unlimited Books Library Services and Publishing Inc. 2022.Description: x, 194 pages ; 26 cmISBN: - 9786214271214
- 658.4 SE487 2022
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Philippine Christian University Manila Graduate School - Filipiniana | Graduate School | HF5415 Se48 2022 (Browse shelf(Opens below)) | 1 | Available | 54090 | |
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Philippine Christian University Manila Filipiniana | Senior High School | 658.4 SE487 2022 (Browse shelf(Opens below)) | 1 | Available | 1045 | |
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Philippine Christian University Manila Filipiniana | Senior High School | 658.4 SE487 2022 (Browse shelf(Opens below)) | 2 | Available | 1046 | |
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Philippine Christian University Manila Filipiniana | Senior High School | 658.4 SE487 2022 (Browse shelf(Opens below)) | 3 | Available | SHS1371 | |
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Philippine Christian University Manila Filipiniana | Senior High School | 658.4 SE487 2022 (Browse shelf(Opens below)) | 4 | Available | SHS1372 | |
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Philippine Christian University Manila Filipiniana | Senior High School | 658.4 SE487 2022 (Browse shelf(Opens below)) | 5 | Available | SHS1373 | |
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Philippine Christian University Manila Filipiniana | Senior High School | 658.4 SE487 2022 (Browse shelf(Opens below)) | 6 | Available | SHS1374 | |
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Philippine Christian University Manila Filipiniana | Senior High School | 658.4 SE487 2022 (Browse shelf(Opens below)) | 5 | Available | SHS1375 | |
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Philippine Christian University Manila Filipiniana | Senior High School | 658.4 SE487 2022 (Browse shelf(Opens below)) | 6 | Available | SHS1376 | |
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Philippine Christian University Manila Filipiniana | Senior High School | 658.4 SE487 2022 (Browse shelf(Opens below)) | 7 | Available | SHS1377 |
Includes bibliographical references
Chapter 1 The nature of the business-to-business market -- Chapter 2 Segmentation, targeting and positioning in business marketing -- Chapter 3 Marketing mix in the business market -- Chapter 4 organizational buying -- Chapter 5 Organizational selling -- Chapter 6 Business to business service delivery -- Chapter 7 Business sourcing and outsourcing -- Chapter 8 Emerging trends and issues in B2B marketing.
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