Business-to-business marketing /
Serrano, Angelita C. PhD-BM. MBA, CMC
Business-to-business marketing / Angelita Ong C. Serrano - Manila, PH : Unlimited Books Library Services and Publishing Inc. 2022. - x, 194 pages ; 26 cm.
Includes bibliographical references
Chapter 1 The nature of the business-to-business market -- Chapter 2 Segmentation, targeting and positioning in business marketing -- Chapter 3 Marketing mix in the business market -- Chapter 4 organizational buying -- Chapter 5 Organizational selling -- Chapter 6 Business to business service delivery -- Chapter 7 Business sourcing and outsourcing -- Chapter 8 Emerging trends and issues in B2B marketing.
9786214271214
Business and management--Marketing
658.4 / SE487 2022
Business-to-business marketing / Angelita Ong C. Serrano - Manila, PH : Unlimited Books Library Services and Publishing Inc. 2022. - x, 194 pages ; 26 cm.
Includes bibliographical references
Chapter 1 The nature of the business-to-business market -- Chapter 2 Segmentation, targeting and positioning in business marketing -- Chapter 3 Marketing mix in the business market -- Chapter 4 organizational buying -- Chapter 5 Organizational selling -- Chapter 6 Business to business service delivery -- Chapter 7 Business sourcing and outsourcing -- Chapter 8 Emerging trends and issues in B2B marketing.
9786214271214
Business and management--Marketing
658.4 / SE487 2022