Business-to-business marketing / (Record no. 5828)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01298nam a22002177a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240430163509.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230314b ph ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9786214271214 |
| Qualifying information | Paperback |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | PCUS |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.4 |
| Item number | SE487 2022 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Serrano, Angelita C. |
| Titles and words associated with a name | PhD-BM. MBA, CMC |
| 245 10 - TITLE STATEMENT | |
| Title | Business-to-business marketing / |
| Statement of responsibility, etc. | Angelita Ong C. Serrano |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Manila, PH : |
| Name of publisher, distributor, etc. | Unlimited Books Library Services and Publishing Inc. |
| Date of publication, distribution, etc. | 2022. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | x, 194 pages ; |
| Dimensions | 26 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Chapter 1 The nature of the business-to-business market -- Chapter 2 Segmentation, targeting and positioning in business marketing -- Chapter 3 Marketing mix in the business market -- Chapter 4 organizational buying -- Chapter 5 Organizational selling -- Chapter 6 Business to business service delivery -- Chapter 7 Business sourcing and outsourcing -- Chapter 8 Emerging trends and issues in B2B marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Business and management |
| Form subdivision | Marketing |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Senior High School | Philippine Christian University Manila | Filipiniana | 02/28/2023 | 658.4 SE487 2022 | 1045 | 03/14/2023 | 1 | Books | |||||
| Senior High School | Philippine Christian University Manila | Filipiniana | 02/28/2023 | 658.4 SE487 2022 | 1046 | 03/14/2023 | 2 | Books | |||||
| Senior High School | Philippine Christian University Manila | Filipiniana | 02/28/2023 | 658.4 SE487 2022 | SHS1371 | 04/30/2024 | 3 | Books | |||||
| Senior High School | Philippine Christian University Manila | Filipiniana | 02/28/2023 | 658.4 SE487 2022 | SHS1372 | 04/30/2024 | 4 | Books | |||||
| Senior High School | Philippine Christian University Manila | Filipiniana | 02/28/2023 | 658.4 SE487 2022 | SHS1373 | 04/30/2024 | 5 | Books | |||||
| Senior High School | Philippine Christian University Manila | Filipiniana | 02/28/2023 | 658.4 SE487 2022 | SHS1374 | 04/30/2024 | 6 | Books | |||||
| Senior High School | Philippine Christian University Manila | Filipiniana | 02/28/2023 | 658.4 SE487 2022 | SHS1375 | 04/30/2024 | 5 | Books | |||||
| Senior High School | Philippine Christian University Manila | Filipiniana | 02/28/2023 | 658.4 SE487 2022 | SHS1376 | 04/30/2024 | 6 | Books | |||||
| Senior High School | Philippine Christian University Manila | Filipiniana | 02/28/2023 | 658.4 SE487 2022 | SHS1377 | 04/30/2024 | 7 | Books | |||||
| Graduate School | Philippine Christian University Manila | Graduate School - Filipiniana | 02/06/2024 | HF5415 Se48 2022 | 54090 | 05/23/2024 | 1 | Books |