Fundamentals of marketing for senior high school / (Record no. 6125)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01251nam a22002177a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230629084511.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220921b ph ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9786214271085 |
| Qualifying information | pbk. |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | PCUD |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | M993 2022 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Mutya, Ruby F. |
| Titles and words associated with a name | DBA, CPME |
| 245 10 - TITLE STATEMENT | |
| Title | Fundamentals of marketing for senior high school / |
| Statement of responsibility, etc. | Ruby F. Mutya |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Manila, Philippines : |
| Name of publisher, distributor, etc. | Unlimited Books Library Services and Publications Inc. |
| Date of publication, distribution, etc. | 2022. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiv, 319 pages : |
| Other physical details | illustration ; |
| Dimensions | 26 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Chapter 1: Introduction to marketing system -- Chapter 2: Marketing mix element 1: product -- Chapter 3: Marketing mix element 2: price -- Chapter 4: Marketing mix elements 3: place of distribution -- Chapter 5: Marketing mix element 4: promotions -- Chapter 6: Consumer education and consumers cooperative -- Chapter 7: Strategic marketing fundamentals -- Chapter 8: Global and social marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Shelving location | Date acquired | Full call number | Barcode | Date last seen | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Senior High School | Philippine Christian University Dasmarinas | Filipiniana | 09/16/2022 | 658.8 M993 2022 | DSH00864 | 03/28/2023 | 1 | Books | ||||
| Senior High School | Philippine Christian University Dasmarinas | Filipiniana | 09/16/2022 | 658.8 M993 2022 | DSH00865 | 03/28/2023 | 2 | Books |