Fundamentals of marketing for senior high school /

Mutya, Ruby F. DBA, CPME

Fundamentals of marketing for senior high school / Ruby F. Mutya - Manila, Philippines : Unlimited Books Library Services and Publications Inc. 2022. - xiv, 319 pages : illustration ; 26 cm.

Includes bibliographical references.

Chapter 1: Introduction to marketing system -- Chapter 2: Marketing mix element 1: product -- Chapter 3: Marketing mix element 2: price -- Chapter 4: Marketing mix elements 3: place of distribution -- Chapter 5: Marketing mix element 4: promotions -- Chapter 6: Consumer education and consumers cooperative -- Chapter 7: Strategic marketing fundamentals -- Chapter 8: Global and social marketing.

9786214271085


Marketing

658.8 / M993 2022
credits

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