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1.
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Marketing strategy : text and cases / O C Ferrell; Michael D Hartline by
Edition: Sixth edition; Philippine edition
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Singapore : Cengage Learning Asia Pte Ltd, 2015
Availability: Items available for loan: Philippine Christian University Dasmarinas (1)Call number: HF5414 F6 2015.

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Marketing strategy / O. C. Ferrell, Michael D. Hartline, George H. Lucas. by
Edition: 2nd ed
FortWorth : Harcourt College Pub., 2002
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Availability: Items available for loan: Philippine Christian University Manila (1)Call number: HF 5415.13 F4 2002.

3.
Marketing management strategies / O. C. Ferrell, Michael D. Hartline. by
Edition: 5th ed., international ed
Australia : South-Western / Cengage Learning, 2011
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Availability: Items available for loan: Philippine Christian University Manila (1)Call number: HF 5415.13 F4 2011.

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