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Marketing strategy : text and cases / O C Ferrell; Michael D Hartline

By: Contributor(s): Material type: TextTextPublication details: Singapore : Cengage Learning Asia Pte Ltd, 2015.Edition: Sixth edition; Philippine editionDescription: xxvi, 587 pages : 24 cmISBN:
  • 9789814698856
  • 9814698857
Subject(s): LOC classification:
  • HF5414 F6 2015
Scope and content: Setting the stage for marketing strategy -- Discovering market opportunities -- Developing marketing strategy -- Putting strategy into action -- Cases.
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Holdings
Item type Current library Collection Call number Copy number Status Barcode
Books Books Philippine Christian University Dasmarinas Circulation Graduate School HF5414 F6 2015 (Browse shelf(Opens below)) 1 Available DGS02317

"1st Philippine reprint 2015"--Title page verso.

"This edition is reprinted with license from South Western, a part of Cengage Learning, for sale in the Philippines only."--Title page verso.

Setting the stage for marketing strategy --
Discovering market opportunities --
Developing marketing strategy --
Putting strategy into action --
Cases.

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