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Marketing research with R and Python / by Howard Pong Yuen Lam

By: Material type: TextTextToh Tuck Link, Singapore : World Scientific Publishing Co. Pte. Ltd, 2024Description: xiii, 282 pages : colored figures and tables ; 22 cmISBN:
  • 9789811278693
Subject(s): LOC classification:
  • HF5415.2 L21 2024
Contents:
Chapter 1: Marketing -- Chapter 2: Marketing research or not -- Chapter 3: Marketing research process -- Chapter 4: Measurement and scaling -- Chapter 5: Questionnaire -- Chapter 6: Analysis of Variance -- Chapter 7: Correlation -- Chapter 8: Regression
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Item type Current library Collection Call number Copy number Status Barcode
Books Books Philippine Christian University Manila College - Filipiniana College HF5415.13 L21 2024 (Browse shelf(Opens below)) 1 Available 54352

Includes references and index

Chapter 1: Marketing -- Chapter 2: Marketing research or not -- Chapter 3: Marketing research process -- Chapter 4: Measurement and scaling -- Chapter 5: Questionnaire -- Chapter 6: Analysis of Variance -- Chapter 7: Correlation -- Chapter 8: Regression

Lam, H. P. (2023). Marketing Research with R and Python. World Scientific Publishing Company.

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