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Marketing research with R and Python /

Lam, Howard Pong Yuen

Marketing research with R and Python / by Howard Pong Yuen Lam - xiii, 282 pages : colored figures and tables ; 22 cm.

Includes references and index

Chapter 1: Marketing -- Chapter 2: Marketing research or not -- Chapter 3: Marketing research process -- Chapter 4: Measurement and scaling -- Chapter 5: Questionnaire -- Chapter 6: Analysis of Variance -- Chapter 7: Correlation -- Chapter 8: Regression

Lam, H. P. (2023). Marketing Research with R and Python. World Scientific Publishing Company.

ISBN: 9789811278693

Subjects--Topical Terms:
Marketing research
Phyton

LC Class. No.: HF5415.2 / L21 2024

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