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Digital innovation and entrepreneurship / Dick Whittington

By: Material type: TextTextPublication details: New York : Cambridge University Press 2018Description: xxii, 456 pages ; 25 cmISBN:
  • 9781108454940
Subject(s): LOC classification:
  • HF5548.32 W48 2018
Contents:
1. About innovation and entrepreneurship -- 2. Framing the business -- 3. Promotion and sales -- 4. Delivery and operations -- 5. Value capture -- 6. Growth and scalability -- 6. Growth and scalability -- 7. Intellectual property and protection -- 8. Leadership and structure -- 9. Key themes and summary points.
Summary: This objective-focused textbook provides a comprehensive and practical grounding in business design and entrepreneurship in the digital economy. For students looking to leverage their STEM expertise into an innovative business, this textbook uses a variety of chapter features and online material to create a blueprint for any new business venture.
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Item type Current library Collection Call number Copy number Status Barcode
Books Books Philippine Christian University Manila Reserve College HF5548.32 W48 2018 (Browse shelf(Opens below)) 1 Available 51850

Includes bibliographical references

1. About innovation and entrepreneurship -- 2. Framing the business -- 3. Promotion and sales -- 4. Delivery and operations -- 5. Value capture -- 6. Growth and scalability -- 6. Growth and scalability -- 7. Intellectual property and protection -- 8. Leadership and structure -- 9. Key themes and summary points.

This objective-focused textbook provides a comprehensive and practical grounding in business design and entrepreneurship in the digital economy. For students looking to leverage their STEM expertise into an innovative business, this textbook uses a variety of chapter features and online material to create a blueprint for any new business venture.

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