Digital innovation and entrepreneurship /
Whittington, Dick
Digital innovation and entrepreneurship / Dick Whittington - New York : Cambridge University Press 2018 - xxii, 456 pages ; 25 cm.
Includes bibliographical references
1. About innovation and entrepreneurship -- 2. Framing the business -- 3. Promotion and sales -- 4. Delivery and operations -- 5. Value capture -- 6. Growth and scalability -- 6. Growth and scalability -- 7. Intellectual property and protection -- 8. Leadership and structure -- 9. Key themes and summary points.
This objective-focused textbook provides a comprehensive and practical grounding in business design and entrepreneurship in the digital economy. For students looking to leverage their STEM expertise into an innovative business, this textbook uses a variety of chapter features and online material to create a blueprint for any new business venture.
9781108454940 P4,893.00
Electronic commerce
Entrepreneurship
HF5548.32 / W48 2018
Digital innovation and entrepreneurship / Dick Whittington - New York : Cambridge University Press 2018 - xxii, 456 pages ; 25 cm.
Includes bibliographical references
1. About innovation and entrepreneurship -- 2. Framing the business -- 3. Promotion and sales -- 4. Delivery and operations -- 5. Value capture -- 6. Growth and scalability -- 6. Growth and scalability -- 7. Intellectual property and protection -- 8. Leadership and structure -- 9. Key themes and summary points.
This objective-focused textbook provides a comprehensive and practical grounding in business design and entrepreneurship in the digital economy. For students looking to leverage their STEM expertise into an innovative business, this textbook uses a variety of chapter features and online material to create a blueprint for any new business venture.
9781108454940 P4,893.00
Electronic commerce
Entrepreneurship
HF5548.32 / W48 2018