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Methods in behavioral research / Paul C. Cozby and Scott C. Bates

By: Contributor(s): Material type: TextTextPublication details: Boston : McGraw-Hill Higher Education, 2012.Edition: Eleventh editionDescription: xv, 416 page : Illustrations ; 24 cmISBN:
  • 9780071086288
Subject(s): LOC classification:
  • BF 76.5 C67 2012
Contents:
Lesson 1 Scientific understanding of behavior -- Lesson 2 Where yo start -- Lesson 3 Ethical research -- Lesson 4 Fundamental research issues -- Lesson 5 Measurement concepts -- Lesson 6 Observational methods -- Lesson 7 Asking people about themselves: survey research -- Lesson 8 Experimental design -- Lesson 9 Conducting experiments -- Lesson 10 Complex experimental design -- Lesson 11 Single-case, quasi-experimental, and developmental research -- Lesson 12 Understanding research results: description and correlation -- lesson 13 Understanding research results: statistical inference -- Lesson 14 Generalizing results.
Summary: The eleventh edition of methods in behavioral research has benefited greatly from the addition of a new author, Scott C. Bates of Utah State University. The primary focus of the book remains constant. We continue to believe that teaching and learning about research methods is both challenging and great fun, and so we emphasize clear communication of concepts using interesting examples as our highest priority. We have added to and updated our examples, clarified concepts throughout and removed material that was distracting or confusing. We continue to enhance learning by describing important concepts in several contexts throughout the book; research shows that redundancy aids understanding. We also emphasize the need to study behavior using a variety of research approaches. An important change is the addition of illustrative articles in most chapters: students are asked to find and read a specific recent journal article and answer questions that require use of concepts introduced in the chapter.
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Item type Current library Collection Call number Copy number Status Barcode
Books Books Philippine Christian University Manila Reserve College BF 76.5 C67 2012 (Browse shelf(Opens below)) 2 Available 50904
Books Books Philippine Christian University Manila MAED Graduate School BF 76.5 C67 2012 (Browse shelf(Opens below)) Available 50276

Includes bibliographical references and index.

Lesson 1 Scientific understanding of behavior -- Lesson 2 Where yo start -- Lesson 3 Ethical research -- Lesson 4 Fundamental research issues -- Lesson 5 Measurement concepts -- Lesson 6 Observational methods -- Lesson 7 Asking people about themselves: survey research -- Lesson 8 Experimental design -- Lesson 9 Conducting experiments -- Lesson 10 Complex experimental design -- Lesson 11 Single-case, quasi-experimental, and developmental research -- Lesson 12 Understanding research results: description and correlation -- lesson 13 Understanding research results: statistical inference -- Lesson 14 Generalizing results.

The eleventh edition of methods in behavioral research has benefited greatly from the addition of a new author, Scott C. Bates of Utah State University. The primary focus of the book remains constant. We continue to believe that teaching and learning about research methods is both challenging and great fun, and so we emphasize clear communication of concepts using interesting examples as our highest priority. We have added to and updated our examples, clarified concepts throughout and removed material that was distracting or confusing. We continue to enhance learning by describing important concepts in several contexts throughout the book; research shows that redundancy aids understanding. We also emphasize the need to study behavior using a variety of research approaches. An important change is the addition of illustrative articles in most chapters: students are asked to find and read a specific recent journal article and answer questions that require use of concepts introduced in the chapter.

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