Methods in behavioral research /
Cozby, Paul C.
Methods in behavioral research / Paul C. Cozby and Scott C. Bates - Eleventh edition - Boston : McGraw-Hill Higher Education, 2012. - xv, 416 page : Illustrations ; 24 cm.
Includes bibliographical references and index.
Lesson 1 Scientific understanding of behavior -- Lesson 2 Where yo start -- Lesson 3 Ethical research -- Lesson 4 Fundamental research issues -- Lesson 5 Measurement concepts -- Lesson 6 Observational methods -- Lesson 7 Asking people about themselves: survey research -- Lesson 8 Experimental design -- Lesson 9 Conducting experiments -- Lesson 10 Complex experimental design -- Lesson 11 Single-case, quasi-experimental, and developmental research -- Lesson 12 Understanding research results: description and correlation -- lesson 13 Understanding research results: statistical inference -- Lesson 14 Generalizing results.
The eleventh edition of methods in behavioral research has benefited greatly from the addition of a new author, Scott C. Bates of Utah State University. The primary focus of the book remains constant. We continue to believe that teaching and learning about research methods is both challenging and great fun, and so we emphasize clear communication of concepts using interesting examples as our highest priority. We have added to and updated our examples, clarified concepts throughout and removed material that was distracting or confusing. We continue to enhance learning by describing important concepts in several contexts throughout the book; research shows that redundancy aids understanding. We also emphasize the need to study behavior using a variety of research approaches. An important change is the addition of illustrative articles in most chapters: students are asked to find and read a specific recent journal article and answer questions that require use of concepts introduced in the chapter.
9780071086288
Psychology--Research--Methodology
Social sciences--Research--Methodology
BF 76.5 / C67 2012
Methods in behavioral research / Paul C. Cozby and Scott C. Bates - Eleventh edition - Boston : McGraw-Hill Higher Education, 2012. - xv, 416 page : Illustrations ; 24 cm.
Includes bibliographical references and index.
Lesson 1 Scientific understanding of behavior -- Lesson 2 Where yo start -- Lesson 3 Ethical research -- Lesson 4 Fundamental research issues -- Lesson 5 Measurement concepts -- Lesson 6 Observational methods -- Lesson 7 Asking people about themselves: survey research -- Lesson 8 Experimental design -- Lesson 9 Conducting experiments -- Lesson 10 Complex experimental design -- Lesson 11 Single-case, quasi-experimental, and developmental research -- Lesson 12 Understanding research results: description and correlation -- lesson 13 Understanding research results: statistical inference -- Lesson 14 Generalizing results.
The eleventh edition of methods in behavioral research has benefited greatly from the addition of a new author, Scott C. Bates of Utah State University. The primary focus of the book remains constant. We continue to believe that teaching and learning about research methods is both challenging and great fun, and so we emphasize clear communication of concepts using interesting examples as our highest priority. We have added to and updated our examples, clarified concepts throughout and removed material that was distracting or confusing. We continue to enhance learning by describing important concepts in several contexts throughout the book; research shows that redundancy aids understanding. We also emphasize the need to study behavior using a variety of research approaches. An important change is the addition of illustrative articles in most chapters: students are asked to find and read a specific recent journal article and answer questions that require use of concepts introduced in the chapter.
9780071086288
Psychology--Research--Methodology
Social sciences--Research--Methodology
BF 76.5 / C67 2012