Marketing management : a strategic decision-making approach / John W. Mullins, Orville C. Walker, Jr.
Analytics: Show analyticsNew York : McGraw-Hill, 2013Edition: 8th edDescription: xxi, 547 pages : illustrations ; 24 cmISBN:- 9780078028793
- HF 5415.13 M352324 2013
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Philippine Christian University Manila Graduate School - Circulation | HF 5415.13 M352324 2013 (Browse shelf(Opens below)) | Available | 50207 |
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| HF 5415.13 K68 2003 Marketing management / | HF 5415.13 K68 2006 Marketing management / | HF 5415.13 L75 Marketing strategy and plans : systematic marketing management / | HF 5415.13 M352324 2013 Marketing management : a strategic decision-making approach / | HF 5415.13 M363 2019 Marketing management / | HF 5415.13 M369 1993 Basic marketing : a global-managerial approach / | HF 5415.13 M37 1996 Marketing management : an Asian perspectives / |
Includes index
SY 2012-2013
Marketing
Feb. 04, 2013
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