Marketing management : (Record no. 135399)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 010990000a22003730004500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | PH-MaPCU |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.13 M352324 2013 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780078028793 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | PCU Library |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Mullins, John W. |
| Fuller form of name | (John Walker) |
| 245 1# - TITLE STATEMENT | |
| Title | Marketing management : |
| Remainder of title | a strategic decision-making approach / |
| Statement of responsibility, etc. | John W. Mullins, Orville C. Walker, Jr. |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | New York : |
| Name of producer, publisher, distributor, manufacturer | McGraw-Hill, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2013. |
| 246 ## - VARYING FORM OF TITLE | |
| -- | John W. Mullins, Orville C. Walker, Jr |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 8th ed |
| 266 ## - | |
| -- | McGraw-Hill |
| 266 ## - | |
| -- | 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxi, 547 pages : |
| Other physical details | illustrations ; 24 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index |
| 590 ## - LOCAL NOTE (RLIN) | |
| Local note | SY 2012-2013 |
| 591 ## - | |
| -- | Marketing |
| 593 ## - | |
| -- | Feb. 04, 2013 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Management |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Business |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Commerce |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Walker, Orville C. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| 954 ## - | |
| -- | GS_CIRC |
| 954 ## - | |
| -- | Purchased 2012-2013 |
| 954 ## - | |
| -- | 2013-01-01 |
| 954 ## - | |
| -- | HF 5415.13 M352324 2013 |
| 955 ## - COPY-LEVEL INFORMATION (RLIN) | |
| -- | pcu52073 |
| 956 ## - LOCAL ELECTRONIC LOCATION AND ACCESS (OCLC) | |
| Port | 50207 |
| 957 ## - | |
| -- | 50207_Marketing management : _a strategic decision-making approach / |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Philippine Christian University Manila | Philippine Christian University Manila | Graduate School - Circulation | 01/01/2013 | Purchased 2012-2013 | HF 5415.13 M352324 2013 | 50207 | 02/20/2024 | 02/20/2024 | Books |