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Marketing management : strategies and programs / Joseph P. Guiltinan, Gordon W. Paul, Thomas J. Madden.

By: Contributor(s): Series: McGraw-Hill series in marketingAnalytics: Show analyticsNew York : <The> McGraw-Hill Co., 1997Edition: 6th edDescription: xvi, 463 p. ; 23 cmISBN:
  • 007049097X
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Subject(s): LOC classification:
  • HF 5415.13 G84 1997
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SY 97-98

Marketing

Nov. 05, 97

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