Marketing management : (Record no. 133840)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 011420000a22003970004500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | PH-MaPCU |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.13 G84 1997 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 007049097X |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | PCU Library |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Guiltinan, Joseph P. |
| 245 1# - TITLE STATEMENT | |
| Title | Marketing management : |
| Remainder of title | strategies and programs / |
| Statement of responsibility, etc. | Joseph P. Guiltinan, Gordon W. Paul, Thomas J. Madden. |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | New York : |
| Name of producer, publisher, distributor, manufacturer | <The> McGraw-Hill Co., |
| Date of production, publication, distribution, manufacture, or copyright notice | 1997. |
| 246 ## - VARYING FORM OF TITLE | |
| -- | Joseph P. Guiltinan, Gordon W. Paul, Thomas J. Madden |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6th ed |
| 266 ## - | |
| -- | <The> McGraw-Hill Co. |
| 266 ## - | |
| -- | 1997 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvi, 463 p. ; 23 cm. |
| 365 ## - TRADE PRICE | |
| Price amount | P 854.35 |
| 490 ## - SERIES STATEMENT | |
| Series statement | McGraw-Hill series in marketing |
| 590 ## - LOCAL NOTE (RLIN) | |
| Local note | SY 97-98 |
| 591 ## - | |
| -- | Marketing |
| 593 ## - | |
| -- | Nov. 05, 97 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Management |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Business |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Commerce |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Paul, Gordon W. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Madden, Thomas J. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| 954 ## - | |
| -- | GS_CIRC |
| 954 ## - | |
| -- | Purchased 97-98 |
| 954 ## - | |
| -- | 1997-10-01 |
| 954 ## - | |
| -- | HF 5415.13 G84 1997 |
| 955 ## - COPY-LEVEL INFORMATION (RLIN) | |
| -- | pcu50514 |
| 956 ## - LOCAL ELECTRONIC LOCATION AND ACCESS (OCLC) | |
| Port | 1008 |
| 957 ## - | |
| -- | 1008_Marketing management : _strategies and programs / |
No items available.