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Strategic social marketing / Jeff French and Ross Gordon

By: Material type: TextTextPublication details: London : SAGE Publications Lmited, c2015Description: xvii, 429 pages; 23 cmISBN:
  • 9781446248621
Subject(s): Summary: Section A: Why?; Chapter 1: The importance of social marketing for social policy; Chapter 2: The nature of social marketing; Chapter 3: Marketing social good; Section B: What?; Chapter 4: The social marketing mix; Chapter 5: Strategic social marketing; Chapter 6: Creating value through social marketing; Section C: How?; Chapter 7: Systems thinking and social marketing; Chapter 8: Using theory in social marketing; Chapter 9: Research approaches in social marketing; Chapter 10: Research methods in social marketing; Chapter 11: Social marketing and social programme design; Chapter 12: Planning social marketing interventions; Chapter 13: Embedding social marketing within social programmes; Chapter 14: Critical social marketing;
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Item type Current library Collection Call number Copy number Status Barcode
Books Books Philippine Christian University Manila NFIC HF 5414 F888 2015 (Browse shelf(Opens below)) 1 Not For Loan 50979

Section A: Why?; Chapter 1: The importance of social marketing for social policy; Chapter 2: The nature of social marketing; Chapter 3: Marketing social good; Section B: What?; Chapter 4: The social marketing mix; Chapter 5: Strategic social marketing; Chapter 6: Creating value through social marketing; Section C: How?; Chapter 7: Systems thinking and social marketing; Chapter 8: Using theory in social marketing; Chapter 9: Research approaches in social marketing; Chapter 10: Research methods in social marketing; Chapter 11: Social marketing and social programme design; Chapter 12: Planning social marketing interventions; Chapter 13: Embedding social marketing within social programmes; Chapter 14: Critical social marketing;

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