Strategic social marketing /
French, Jeff
Strategic social marketing / Jeff French and Ross Gordon - London : SAGE Publications Lmited, c2015 - xvii, 429 pages; 23 cm.
Section A: Why?; Chapter 1: The importance of social marketing for social policy; Chapter 2: The nature of social marketing; Chapter 3: Marketing social good; Section B: What?; Chapter 4: The social marketing mix; Chapter 5: Strategic social marketing; Chapter 6: Creating value through social marketing; Section C: How?; Chapter 7: Systems thinking and social marketing; Chapter 8: Using theory in social marketing; Chapter 9: Research approaches in social marketing; Chapter 10: Research methods in social marketing; Chapter 11: Social marketing and social programme design; Chapter 12: Planning social marketing interventions; Chapter 13: Embedding social marketing within social programmes; Chapter 14: Critical social marketing;
9781446248621
I. Gordon, Ross. II. Title.
1. Social marketing.
Strategic social marketing / Jeff French and Ross Gordon - London : SAGE Publications Lmited, c2015 - xvii, 429 pages; 23 cm.
Section A: Why?; Chapter 1: The importance of social marketing for social policy; Chapter 2: The nature of social marketing; Chapter 3: Marketing social good; Section B: What?; Chapter 4: The social marketing mix; Chapter 5: Strategic social marketing; Chapter 6: Creating value through social marketing; Section C: How?; Chapter 7: Systems thinking and social marketing; Chapter 8: Using theory in social marketing; Chapter 9: Research approaches in social marketing; Chapter 10: Research methods in social marketing; Chapter 11: Social marketing and social programme design; Chapter 12: Planning social marketing interventions; Chapter 13: Embedding social marketing within social programmes; Chapter 14: Critical social marketing;
9781446248621
I. Gordon, Ross. II. Title.
1. Social marketing.