000 01251nam a22002177a 4500
005 20230629084511.0
008 220921b ph ||||| |||| 00| 0 eng d
020 _a9786214271085
_qpbk.
040 _aPCUD
082 0 _a658.8
_bM993 2022
100 1 _aMutya, Ruby F.
_cDBA, CPME
245 1 0 _aFundamentals of marketing for senior high school /
_cRuby F. Mutya
260 _aManila, Philippines :
_bUnlimited Books Library Services and Publications Inc.
_c2022.
300 _axiv, 319 pages :
_billustration ;
_c26 cm.
504 _aIncludes bibliographical references.
505 0 _aChapter 1: Introduction to marketing system -- Chapter 2: Marketing mix element 1: product -- Chapter 3: Marketing mix element 2: price -- Chapter 4: Marketing mix elements 3: place of distribution -- Chapter 5: Marketing mix element 4: promotions -- Chapter 6: Consumer education and consumers cooperative -- Chapter 7: Strategic marketing fundamentals -- Chapter 8: Global and social marketing.
650 0 _aMarketing
999 _c6125
_d6125