000 | 01251nam a22002177a 4500 | ||
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005 | 20230629084511.0 | ||
008 | 220921b ph ||||| |||| 00| 0 eng d | ||
020 |
_a9786214271085 _qpbk. |
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040 | _aPCUD | ||
082 | 0 |
_a658.8 _bM993 2022 |
|
100 | 1 |
_aMutya, Ruby F. _cDBA, CPME |
|
245 | 1 | 0 |
_aFundamentals of marketing for senior high school / _cRuby F. Mutya |
260 |
_aManila, Philippines : _bUnlimited Books Library Services and Publications Inc. _c2022. |
||
300 |
_axiv, 319 pages : _billustration ; _c26 cm. |
||
504 | _aIncludes bibliographical references. | ||
505 | 0 | _aChapter 1: Introduction to marketing system -- Chapter 2: Marketing mix element 1: product -- Chapter 3: Marketing mix element 2: price -- Chapter 4: Marketing mix elements 3: place of distribution -- Chapter 5: Marketing mix element 4: promotions -- Chapter 6: Consumer education and consumers cooperative -- Chapter 7: Strategic marketing fundamentals -- Chapter 8: Global and social marketing. | |
650 | 0 | _aMarketing | |
999 |
_c6125 _d6125 |