| 000 | 01223nam a22002417a 4500 | ||
|---|---|---|---|
| 005 | 20240918131336.0 | ||
| 008 | 240918b ph ||||| |||| 00| 0 eng d | ||
| 020 |
_a9786214930784 _qpbk. |
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| 040 | _aPH-MaPCU | ||
| 050 | 0 | 0 |
_aHF5415.13 _bP44 2024 |
| 100 | 1 |
_aPerida, Arcadio Jeffrey _eauthor |
|
| 245 | 1 | 0 |
_aMarketing management : _ban innovative approach / _cby Arcadio Jeffrey Perida |
| 264 |
_aImus, Cavite : _bEduHeart Book Publishing, _c2024. |
||
| 300 |
_aviii, 144 pages : _billustrations (black and white) ; _c24 cm. |
||
| 504 | _aIncludes references | ||
| 505 | 0 | _aUnit 1: Marketing Management -- Unit 2: Strategic marketing management -- Unit 3: Innovation and value creation -- Unit 4: Digital marketing strategies -- Unit 5: Global marketing management -- Unit 6: Marketing decision-making -- Unite 7: Marketing metrics and analytics -- Unite 8: Emerging trends in marketing management | |
| 524 | _aPerida, Arcadio Jeffrey. (2024). Marketing management : an innovative approach. EduHeart Book Publishing. | ||
| 650 | 0 | _aMarketing | |
| 650 | 0 | _aDigital marketing | |
| 999 |
_c167390 _d167390 |
||