| 000 | 01599nam a22002777a 4500 | ||
|---|---|---|---|
| 005 | 20220803113851.0 | ||
| 008 | 210415b ph ||||| |||| 00| 0 eng d | ||
| 020 | _a9786210403848 | ||
| 040 | _aPCUD | ||
| 040 | _aPCUS | ||
| 050 |
_aGT3406 _bC7 2020 |
||
| 082 | 0 |
_a394.26 _bC955 2020 |
|
| 100 | 1 |
_aCruz, Zenaida Lansangan _cPhD |
|
| 245 |
_aIntroduction to meetings, incentives, conferences and events management (MICE) / _cZenaida Lansangan-Cruz |
||
| 250 | _aFirst edition | ||
| 260 |
_aManila, PH : _bRex Book Store, _c2020 |
||
| 300 |
_avi, 213 pages : _billustrations ; _c25 cm. |
||
| 504 | _aIncludes glossary and index. | ||
| 505 | _aChapter 1: The Meaning and Importance of MICE -- Chapter 2: Key Players in the MICE Industry and Their Roles in the Tourism and Hospitality Industry -- Chapter 3: MICE Planners -- Chapter 4: MICE Planning -- Chapter 5: MICE Management -- Chapter 6: Marketing MICE -- Chapter 7: Financial Management of MICE -- Chapter 8: Risk Management -- Chapter 9: The Role of Ethics in the MICE Industry -- Chapter 10: Technology for the MICE Industry -- Chapter 11: Changes Affecting the MICE Industry in the Next Millennium -- Chapter 12: Special Events Management. | ||
| 650 | 0 | _aEvents management. | |
| 999 |
_c1334 _d1334 |
||