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	1.		Satisfying internal customers first ! : a practical guide to improving internal and external customer satisfaction / Richard Y. Chang, P. Keith Kelly. by Chang, Richard Y Kelly, P. Keith Series: Quality improvement series London : Kogan Page, 1995 Other title: Availability: Items available for loan: Philippine Christian University Manila (1)Call number: HF 5415.5 C48 1995. Place hold Save to lists Add to cart (remove)
	2.	Image from Amazon.com	Market-driven management : using the new marketing concept to create a customer-oriented company. by Webster, Frederick E Series: <The> Portable MBA series New York : John Wiley & Sons, 1994 Availability: Items available for loan: Philippine Christian University Manila (1)Call number: HF 5415.13 W467 1994. Place hold Save to lists Add to cart (remove)
	3.	Image from Amazon.com	Managing quality : a practical guide to customer satisfaction / D. B. N. Murthy. by Murthy, D.B.N, 1932- New Delhi : Response Books, 1999 Other title: Availability: Items available for loan: Philippine Christian University Dasmarinas (1)Call number: HD 62.15 M87 1999. Place hold Save to lists Add to cart (remove)
	4.		Service quality and customer satisfaction : best practices in selected commercial banks in the Kingdom of Bahrain. by Ghatam, Mohammed Abdulrahman Mohammed Al [Place of publication not identified] : [Publisher not identified], 2009 Dissertation note: Ph.D. Philippine Christian University Availability: Items available for loan: Philippine Christian University Manila (1). Place hold Save to lists Add to cart (remove)
	5.		Unburdening : what consumers want is lower, not clearer electric bills / Nati Nuguid. by Nati Nuguid In: Philippines Free Press My 11 93 Availability: No items available. Save to lists Add to cart (remove)
	6.		Consumer-company identification a framework for understanding consumers' relationship with companies / C.B. Bhattacharya and Sankar Sen. by C.B. Bhattacharya Sankar Sen In: Journal of Marketing Ap 67 Availability: No items available. Save to lists Add to cart (remove)
	7.		<A> parsimonious model of stockkeeping-unit choice / Tech-Hua Ho and Juin-Kuan Chong. by Tech-Hua Ho Juin-Kuan Chong In: Journal of Marketing Research Ag 40 Availability: No items available. Save to lists Add to cart (remove)
	8.		Multivariate analysis of multiple response data / Yancy D. Edwards and Greg M. Allenby. by Yancy D. Edwards Greg M. Allenby In: Journal of Marketing Research Ag 40 Availability: No items available. Save to lists Add to cart (remove)
	9.		Measuring the hedonic and utilitarian dimensions of consumer attitude / Kevin E. Voss...et al. by Kevin E. Voss In: Journal of Marketing Research Ag 40 Availability: No items available. Save to lists Add to cart (remove)
	10.		Modeling interdependent consumer preferences / Sha Yang and Greg M. Allenby. by Sha Yang Greg M. Allenby In: Journal of Marketing Research Ag 40 Availability: No items available. Save to lists Add to cart (remove)
	11.		E-customization / Asim Ansari and Carl F. Mela. by Asim Ansari Carl F. Mela In: Journal of Marketing Research My 40 Availability: No items available. Save to lists Add to cart (remove)
	12.		<The> idiosyncratic fit heuristic : effort advantage as a determinant of consumer response to loyalty programs / Ran Kivetz and Itamar Simonson. by Ran Kivetz Itamar Simonson In: Journal of Marketing Research N 40 Availability: No items available. Save to lists Add to cart (remove)
	13.		Valuing customers / Sunil Gupta... et al. by Sunil Gupta In: Journal of Marketing Research F 41 Availability: No items available. Save to lists Add to cart (remove)

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