Marital Roles in Purchasing Decision Processes of Young Urban Professionals in Bangkok: An Analysis
[Place of publication not identified] : [Publisher not identified], 1992Subject(s): LOC classification:- HD 39.5 T6 1992 (Thesis/MBA)
| Item type | Current library | Status | Barcode | |
|---|---|---|---|---|
| Abstract | Philippine Christian University Manila Graduate School | Available | 622FS |
xvii, 199 leaves ; 28 cm.
Ph.D. Philippine Christian University
1
9/19/2005
This study attempted to analyze the relative influence of young urban professionals, husbands and wives in Bangkok in purchase decisions of selected packaged products. Three hundred-eighty five young urban professionals from Bangkok area were involved as respondents. The couples (husbands and wives) were chosen from 4 Jaycee organizations. Descriptive-analytical method was utilized. Analysis of information gathered were taken from questionnaires, interviews and observations. Each couple respondent had a different preference decision when purchasing a certain item, product or services. There was a purchase-influence role each couple made within the family. (23 tables / 15 figs.)*ebc
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