Strategic marketing management : a means-end approach / Mark E. Parry.
Series: McGraw-Hill executive MBA seriesNew York : McGraw-Hill, 2002Description: ix, 275 pages : illustrations ; 23 cmISBN:- 0071372229
- HF 5415.13 P336 2002
Item type | Current library | Call number | Status | Barcode | |
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Philippine Christian University Manila Graduate School - Circulation | HF 5415.13 P336 2002 (Browse shelf(Opens below)) | Available | 47183 |
Marketing / Marketing Management
Nov. 24, 2005
SY 2005-2006
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