Introduction PART I: THE BUSINESS IN THE GLOBAL ENVIRONMENT Introduction to the Business Enterprise Globalisation and the Business Environment PART II: ECONOMIES AND MARKETS National Economies in the Global Environment International Trade and Global Competition Strategies for Globalisation PART III: SOCIETIES IN THE INTERNATIONAL ENVIRONMENT Cultural and Social Environments Political Environments Legal Environments PART IV: GLOBAL ISSUES AND BUSINESS Financial Markets Technology and Innovation Ecology and Climate Change Ethics and Corporate Social Responsibility Conclusions: Globalisation Revisited

"This book offers an accessible and engaging introduction to the business environment, covering the economic, political, social, legal, cultural, technological and financial dimensions to provide a comprehensive overview of the global environment within which businesses operate"