Does it make sense to use scents to enhance brand memory? Maureen Morrin and S. Ratneshwar.

By: Contributor(s): Subject(s): In: Journal of Marketing Research F 40
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
No physical items for this record

Foreign

There are no comments on this title.

to post a comment.
credits

© 2024 PCU Learning Resource Center, All Rights Reserved