Industrial marketing / by Tomas Fotiadis [and 4 others]
Material type:
TextPublication details: London : Sage, 2023.Description: xxxii, 365 pages : color illustrations ; 24 cmISBN: - 9781529778533
- HF5801 F76 2023
| Item type | Current library | Collection | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
Books
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Philippine Christian University Manila Ph.D.-BM/DA | Graduate School | HF5801 F76 2023 (Browse shelf(Opens below)) | 1 | Available | 53550 |
Includes bibliographical references and index.
1. Applying marketing philosophies to industrial markets -- 2. Differentiation characteristics of industrial markets -- 3. Supply chain networks for manufacturing products -- 4. Organizational buying process, buying relations, and buying behavior in industrial marketing -- 5. The marketing mix : distributing industrial products -- 6. Supply chain transportation of manufactured products -- 7. The marketing mix : promotion and marketing communication channels for industrial products -- 8. The marketing mix : industrial pricing -- 9. The marketing mix : the industrial products -- 10. Warehousing in the industrial market -- 11. Industrial services -- 12. Modern trends and developments in industrial marketing -- 13. Industrial marketing in a high-tech context
"An introductory textbook on industrial marketing and supply chain management that discusses industrial products and pricing, as well as key topics such as co-creation of value, big data, innovation, green practices and CSR."--Publisher's description
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