Design management : organisation and marketing perspectives / Sotiris T. Lalaounis.
Material type:
TextPublication details: Abingdon, Oxon ; New York, NY : Routledge, 2018.Description: xi, 254 pages : illustrations ; 21 cmISBN: - 9781138648074
- 1138648078
- 9781138648067
- 113864806X
- TS149 L3 2018
| Item type | Current library | Collection | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
Books
|
Philippine Christian University Dasmarinas Circulation | Graduate School | TS149 L3 2018 (Browse shelf(Opens below)) | 1 | Available | DGS02357 |
Introduction : design management & the creative economy -- Design research : framing the design problem & identifying design opportunities -- Incorporating design thinking into the organisational dna -- Strategig design management : developing the design strategy -- Understanding individual & organisational creativity -- Organising for design innovation : organisational paradoxes & ambidexterity -- Human experiences & design management -- Human-centred design: co-creation & design management -- Design consultancies as professional service firms -- Conclusion : leading through design.
There are no comments on this title.