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Marketing and managing tourism destinations / by Aleksander Mratinkovic [and 10 others]. --

Contributor(s): Material type: TextTextPublication details: New York : 3G E- Learning, 2023.Edition: Second edition. --Description: ix, 390 pages : color illustrations ; 26 cmISBN:
  • 9781984679567
Subject(s): LOC classification:
  • G155.A1 T82 2023
Contents:
1: Destination Marketing and Management -- 2: Consumer Behavior and Decision Making in Tourism -- 3: Destination Marketing: Research, Branding and Image Communication -- 4: Destination Product Development and Distribution -- 5: Managing Stakeholder at Destination -- 6: Safety and Crisis Management in Tourism -- 7: Sustainability and Competitiveness of Tourism -- 8: Events Tourism and Destination Management.
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Item type Current library Collection Call number Copy number Status Barcode
Books Books Philippine Christian University Manila Faculty College G155.A1 M34 2023 (Browse shelf(Opens below)) 2 Available 54750
Books Books Philippine Christian University Manila Ph.D.-BM/DA Graduate School G155.A1 T82 2023 (Browse shelf(Opens below)) 1 Available 53598

Includes bibliographical references and index.

1: Destination Marketing and Management -- 2: Consumer Behavior and Decision Making in Tourism -- 3: Destination Marketing: Research, Branding and Image Communication -- 4: Destination Product Development and Distribution -- 5: Managing Stakeholder at Destination -- 6: Safety and Crisis Management in Tourism -- 7: Sustainability and Competitiveness of Tourism -- 8: Events Tourism and Destination Management.

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