Includes glossary and index

Chapter 1: Defining marketing for the new realities -- Chapter 2: Understanding marketing management within a global context -- Chapter 3: Developing marketing strategies and plans -- Chapter 4: Managing digital technology in marketing -- Chapter 5: The changing marketing environment and information and information management -- Chapter 6: Managing market research and forecasting -- Chapter 7: Analysis consumer markets -- Chapter 8: Analysing business markets -- Chapter 9: Dealing with competition -- Chapter 10: Seeking and developing target marketing differentiation strategies -- Chapter 11: Creating customer value, satisfaction and loyalty -- Chapter 12: Building strong brands -- Chapter 13: Digital and global brand management -- Chapter 14: Designing, developing and managing market offerings -- Chapter 15: Introducing new market offering -- Chapter 16: Developing and managing pricing strategies -- Chapter 17: Designing and managing non-personal marketing communications -- Chapter 18: Managing personal communications -- Chapter 19: Designing and managing distribution channels and global value networks -- Chapter 20: Managing process, people (frontline staff) and physical evidence -- Chapter 21: Implementing marketing management --Chapter 22: Managing marketing metrics