Event management for tourism, sports, business and mice : a Philippine perspective / Mara Arlene (Bam) Tuazon-Disimulacion, MBA
Mandaluyong City, PH : Books Atbp. Publishing Corporation 2016Edition: Second EditionDescription: 179 pages : illustrations ; 25 cmISBN:- 9786214090525
- GT3406 S38 T79 2016
| Item type | Current library | Collection | Call number | Copy number | Status | Barcode | |
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Books
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Philippine Christian University Manila College - Filipiniana | College | GT3406 S38 T79 2016 (Browse shelf(Opens below)) | 1 | Available | 51417 | |
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Books
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Philippine Christian University Manila College - Filipiniana | College | GT3406 S38 T79 2016 (Browse shelf(Opens below)) | 2 | Available | 51418 |
Includes bibliographical references
Part I. Overview -- Chapter 1. Introduction to events -- Chapter 2. Introduction to event management -- Chapter 3. M.I.C.E. and special events in the Philippines -- Chapter 4. Forces shaping the event industry -- Part II. Event leadership -- Chapter 5. Professional and business ethics -- Chapter 6. Protocol -- Part III. Event planning -- Chapter 7. Stakeholders -- Chapter 8. Concept and objectives -- Chapter 9. Destination and venues -- Chapter 10. Contracts and bids -- Part IV. Event management -- Chapter 11. Project management -- Chapter 12. Budget -- Chapter 13. Program -- Chapter 14. Production and staging -- Chapter 15. Exhibit set-up -- Chapter 16. Catering -- Chapter 17. Security and risk management -- Part V. Event marketing -- Chapter 18. Marketing management -- Chapter 19. Sponsorships -- Part VI. Event evaluation -- Chapter 20. Quantitative and qualitative techniques -- Chapter 21. Post-event report.
S.Y. 2017-2018
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