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Media management and artificial intelligence: understanding media business models in the digital age / Alex Connock

By: Material type: TextTextNew York, NY : Routledge 2023Description: viii, 333 pages ; 24 cmISBN:
  • 9781032100944
Subject(s): LOC classification:
  • P96 M34  C76 2023
Contents:
Section A Principles: media business models and the basic tools of artificial intelligence -- Section B Platforms: the engines of media distribution -- Section C Producers: content creation at scale-and the transformative impact of AI -- Section D Pioneers: new sectors building the future of media production and distribution.
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Item type Current library Collection Call number Copy number Status Barcode
Books Books Philippine Christian University Manila College - Circulation/Reserve College P96 M34 C76 2023 (Browse shelf(Opens below)) 1 Available 54260

Includes bibliographical references and index

Section A Principles: media business models and the basic tools of artificial intelligence -- Section B Platforms: the engines of media distribution -- Section C Producers: content creation at scale-and the transformative impact of AI -- Section D Pioneers: new sectors building the future of media production and distribution.

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