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	1.		<The> Effects of strategy type on the market orientation-performance relationships / Ken Matsuno & John T. Mentzer. by Ken Matsuno John T. Mentzer In: Journal of Marketing O 64 Availability: No items available. Save to lists Add to cart (remove)
	2.		On the profitability of long-life customer in a noncontractual setting : an empirical investigation and implications for marketing / Werner J. Reinartz and V. Kumar. by Werner J. Reinartz V. Kumar In: Journal of Marketing O 64 Availability: No items available. Save to lists Add to cart (remove)
	3.		Opportunism in interfirm relationship : forms, outcomes, and solutions / Kenneth H. Wathne and Jan B. Heide. by Kenneth H. Wathne Jan B. Heide In: Journal of Marketing O 64 Availability: No items available. Save to lists Add to cart (remove)
	4.		When does vertical coordination improve industrial purchasing relationship? Arnt Buvik & George John. by Arnt Buvik George John In: Journal of Marketing O 64 Availability: No items available. Save to lists Add to cart (remove)
	5.		<A> Benefit congruency framework of sales promotion effectiveness / Purre Chandon... et al. by Purre Chandon In: Journal of Marketing O 64 Availability: No items available. Save to lists Add to cart (remove)
	6.		<The> commodification of the American West : marketer's production of cultural meanings at the trade show / Lisa Pe�alosa. by Lisa Pe��alosa In: Journal of Marketing O 64 Availability: No items available. Save to lists Add to cart (remove)
	7.		Entry barriers : a dull-, one-, or two-edged sword for incumbents? : unraveling the paradox from contigency perspective / Jin K. Han... et al. by Jin K. Han In: Journal of Marketing Ja 65 Availability: No items available. Save to lists Add to cart (remove)
	8.		Strategic interdependence in organizations : deconglomeration and marketing strategy / P. Rajan... et al. by P. Rajan In: Journal of Marketing Ja 65 Availability: No items available. Save to lists Add to cart (remove)
	9.		Buyer-supplier relationships and customer firm costs / Joseph P. Cannon & Christian Homburg. by Joseph P. Cannon Christian Homburg In: Journal of Marketing Ja 65 Availability: No items available. Save to lists Add to cart (remove)
	10.		Market response to a major policy change in the marketing mix : learning from Procter and Gamble's value pricing strategy / Kusum L. Ailawadi... et al. by Kusum L. Ailawadi In: Journal of Marketing Ja 65 Availability: No items available. Save to lists Add to cart (remove)
	11.		On the optimality of delegating pricing authority to the sales force / Kissan Joseph. by Kissan Joseph In: Journal of Marketing Ja 65 Availability: No items available. Save to lists Add to cart (remove)
	12.		Pursuing the value-conscious consumer's store brands versus National Brand Promotions / Kusum L. Ailawadi... et al. by Kusum L. Ailawadi In: Journal of Marketing Ja 65 Availability: No items available. Save to lists Add to cart (remove)
	13.		Marketing and literature : the anxiety of academic influence / Stephen Brown. by Stephen Brown In: Journal of Marketing Ja 63 Availability: No items available. Save to lists Add to cart (remove)
	14.		Market share and customer's perceptions of quality : when can firms grow their way to higher versus lower quality / Linda L. Hellofs & Robert Jacobson. by Linda L. Hellofs Robert Jacobson In: Journal of Marketing Ja 63 Availability: No items available. Save to lists Add to cart (remove)
	15.		How advertising works : what do we really know / Demetrio Vakratras & Lim Ambler. by Demetrio Vakratras Lim Ambler In: Journal of Marketing Ja 63 Availability: No items available. Save to lists Add to cart (remove)
	16.		Strategic service pricing and yield management / Ramarao Desiraju & Steven M. Shugan. by Ramarao Desiraju Steven M. Shugan In: Journal of Marketing Ja 63 Availability: No items available. Save to lists Add to cart (remove)
	17.		Using advertising alliances for new product introduction : interactions between product complementarity and promotional strategies / Sudhar Samu... et al. by Sudhar Samu In: Journal of Marketing Ja 63 Availability: No items available. Save to lists Add to cart (remove)
	18.		Brand positioning through advertising in Asia, North America, and Europe : the role of global consumer culture / Dana L. Alden... et al. by Dana L. Alden In: Journal of Marketing Ja 63 Availability: No items available. Save to lists Add to cart (remove)
	19.		<The> ownership effect in consumers response to brand line stretchers / Anna Kirmani... et al. by Anna Kirmani In: Journal of Marketing Ja 63 Availability: No items available. Save to lists Add to cart (remove)
	20.		Psychological implications of customer participation in co-production / Neeli Bendapudi and Robert P. Leone. by Neeli Bendapudi Robert P. Leone In: Journal of Marketing Ja 67 Availability: No items available. Save to lists Add to cart (remove)

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