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1.
Consumer behavior : contemporary research in action. by
Boston : Houghton Mifflin, 1971
Availability: Items available for loan: Philippine Christian University Manila (1)Call number: HF 5415.3 H64.

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2.
Marketing in a changing environment / Robert J. Holloway. by
New York : John Wiley & Sons, 1968
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Availability: Items available for loan: Philippine Christian University Dasmarinas (1)Call number: HF 5415 H7425 1968.

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