TY  - BOOK
AU  - Smith, Kerry, 1963--
TI  - Experiental marketing : secrets. strategies, and success stories from the world's greatest brand
SN  - 9781119145875
PY  - 2016///
CY  - Hoboken, New Jersey
PB  - Wiley & Sons
KW  - 1. Target marketing.  2. Branding (Marketing). I. Hanover, Dan.  II. Title
N1  - Includes bibliographical references and index
ER  -